PUEBLO, Colo. (October 21, 2009) – The Professional Bull Riders, Inc. (PBR) are heading to the Midwest for stop no. 18 on the elite 2010 Built Ford Tough Series (BFTS) tour. The top tier event will be held at Wells Fargo Arena on Friday, April 30 and Saturday, May 1. The event will feature the top 40 bull riders in the world as they go head to head against the toughest bulls that PBR has to offer! Don't miss this world-class production that is jam-packed with thrills and spills, pyrotechnics, and rock 'n' roll music as the superstars of PBR are all riding to win the coveted event title. These top athletes are competing week in and week out; each striving for the $1,000,000 PBR World Championship title.

Tickets, priced from $10 to $75, go on sale this Friday, October 23 at 10 a.m., and can be purchased at www.dahlstickets.com, by phone at 1-866-55-DAHLS, or in person at the Wells Fargo Arena Ticket Office or all Dahl's Foods locations. 

Premium seating is available exclusively for TeamPBR members from Monday, October 19 thru Thursday, Oct. 22 by calling 800.732.1727. To become a TeamPBR Fan Club member and enjoy privileges such as purchasing tickets to all Built Ford Tough Series events before the general public, access to the Official Fan Club Mixer, and more, please visit http://www.teampbr.com.

The PBR is the premiere bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil. and Canada. Its events air weekly on VERSUS, NBC, CBS and FOX, and in recent years, it has been tagged the 'fastest growing sport in the country.' For more information on the Professional Bull Riders, please visit www.pbrnow.com.