Cinch World's Toughest Rodeo

Cinch World's Toughest Rodeo

Cinch World’s Toughest Rodeo returns to Wells Fargo Arena on January 12 and 13, 2024. 

Join us for pre-show fan fun as the rodeo opens at 6 p.m. each night for a free (with rodeo ticket) pre-show event "down on the dirt." Come early for pony rides, meet the cowboys, hop in the clown’s barrel, take a seat in the bucking chutes on our live photo bull Silver Dollar, or get up close and personal behind the chutes

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Group Information

Groups of 10 or more can save on select price levels. Contact us at

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Bag Policy

Wells Fargo Arena has implemented a clear bag policy for all events. A maximum clear bag the size of 12"x6"x12" is permitted. Exceptions will be made for medical, family, or child care bags (diaper bags) or small clutches no larger than 4.5"x6.5". Click here for more information.

Sensory Inclusion

Iowa Events Center offers sensory bags, quiet spaces, and a newly-renovated sensory room for any guest with sensory needs. Please visit our Sensory Inclusive Initiative page for more information.

Cashless Facility

Wells Fargo Arena is a cashless facility. All concessions will now only accept debit, credit, and gift cards, with the exception of Overtime Tap (Section 108). Guests are able to transfer cash onto a gift card at the Overtime Tap stand (Section 108) if they do not carry a debit or credit card.

Reserve Your Parking Spot!

Click here to reserve your parking spot through ParkMobile. Pre-purchased parking spots are available until 7:00pm the night prior to your show or until inventory is exhausted.

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