Cinch World's Toughest Rodeo

Cinch World's Toughest Rodeo

Cinch World’s Toughest Rodeo returns to Wells Fargo Arena on January 13 and 14, 2023. Rodeo fans can expect a trifecta of fun with action, entertainment and intense competition on the menu. Plan to witness a BATTLE TO THE FINISH as the world’s toughest cowboys are in it to win it in their mission to be crowned ProRodeo’s World Champion. 

Cinch World’s Toughest Rodeo has doubled up on pre-show fan fun as the rodeo opens at 6:00 PM each night for a free (with ticket) pre-show event down on the dirt. Come early for pony rides, meet the cowboys, hop in the clown’s barrel, take a seat in the bucking shoots on our live photo bulls Sonny and Silver Dollar, or get up close and personal on a behind-the-chutes tour. 

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Group Information

Groups of 10 or more can save $7 per ticket on select price levels.

Contact Adam Stevens at 515-564-8146 or at

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Bag Policy

Wells Fargo Arena has implemented a clear bag policy for all events. A maximum clear bag the size of 12"x6"x12" is permitted. Exceptions will be made for medical, family, or child care bags or small clutches no larger than 4.5"x6.5". Click here for more information.

Cashless Facility

Wells Fargo Arena is now mostly a cashless facility. All concessions will now only accept debit, credit, and gift cards, with the exception of Exile (Section 108) and Dippin' Dots (Section 105). Guests are able to transfer cash onto a gift card at the Exile Stand (Section 108) if they do not carry a debit or credit card.

Sensory Inclusion

Iowa Events Center offers sensory bags, quiet spaces, and a sensory room for any guest with sensory needs. Please visit our Sensory Inclusive Initiative page for more information.